Thursday, February 16, 2017

What do consumers value in smartphones?

As part of the Little Book of Value (#LBOV), I am writing a number of case studies, including:

- Value of smartphones - see draft case here
- Value of NBN; national infrastructure
- Value of new products (denting the universe); Apple and iPhone

The #LBOV is a collaborative writing project at Github, but the pics need to be on a URL, so I will post the pics here for linking from Github. Please add you Value stories as a link to this post, or other #LBOV posts on this blog.

Here are the images of what consumers valued in their smartphones. All images CC-BY.
Please also refer to my Phd at Ferrers (2013), full reference at: http://dx.doi.org/10.6084/m9.figshare.680002.



Fig 1. What do consumers value in smartphones? A small sample.


Fig 2. Count of value elements by consumer - the PhD sample.


Fig 3. Comparing value dimensions across consumers - the PhD sample


Fig 4. Theoretical saturation - Value Concepts - the PhD sample


Wednesday, February 1, 2017

NBN coming to Vic 3166 - I made a map. Here's how.

See the map (v.1) I made (with 40 datapoints) at:
https://twitter.com/ValueMgmt/status/827009730870521856 
I made a (v.2) map (with 60 datapoints) at:
https://t.co/zd8F86Z9am

Method

If you want to repeat this for your area, here's how I did it.

Getting Started

  • Lat/Long: I use a Mac, and its Map program provides an easy way to turn an address into a Lat Long. You can also use maps.google.com.
  • Spreadsheet. I used a Google Sheet. You can also load data into excel (csv) and drop into Google Maps.
  • Google Maps. You need a Google login for this.

Making the Map

  1. Create Google Sheet (or spreadsheet) with four columns
  2. A. Address B.Lat C.Long D. NBN Status – in rollout (yes/no)
  3. Get the Lat Long. In Apple Maps, pick an address, Drop a pin = Right Click. Click (i). Copy address into Column A. Copy Lat/ Long in Col B,C. Alternatively, in Google Maps, right click What's here to get the Lat/Long of any point. You can also find a Lat/Long with Google Maps API; by inserting and address into: http://maps.googleapis.com/maps/api/geocode/json?address=ADDR where ADDR = 12carlislecrescent,hughesdale,vic eg Link

  4. Paste address into NBN map checker:
  5. http://www.nbnco.com.au/connect-home-or-business/check-your-address.html
    This gives rollout status. In Hughesdale it was either (1) (Available: Apr – Jun) = yes or (2) (Still finalising) = no.

  6. Paste Address status (yes/no) into Col. D.
  7. Gather a list of addresses you want to map... I did about 25 before I made a map. Then the map helped pick where to check next.
  8. Go to Google Maps: https://www.google.com.au/maps/
  9. -> Menu -> Your places -> Maps -> Create Map -> Add Layer -> select Google Sheet -> indicate Lat/Long fields -> indicate NBN Status: Yes/No field
    This places all your address points on a map.
    Add a title and description to explain what area you are mapping.

  10. Colour code the points into different colours for NBN Status: Yes/No.
  11. Select Layer -> Uniform Style -> Uniform Style -> Style by Data Column -> Col D. (NBN Status).

  12. When you add new data to your spreadsheet, you need to (but maybe there is an easier way) readd the layer: Add layer -> select Google Sheet i.e. repeat Step 6,7. Delete the old layer: Choose layer -> layer options (three vertical dots) -> delete this layer.
  13. Add polygon to show the boundary of rollout for the region.
  14. Post to Whirlpool / Twitter for comments: Maps -> Share -> Change: anyone with the link can View – copy/paste URL

  15. Enjoy!

Friday, January 27, 2017

The Little Book of Value

I am writing a 75 page book on Value to publish by the end of this year (2017).


  • Will be $10 for the plain black and white text copy (eBook at Amazon).
  • Will be $20 for the colourful eBook, with videos, photos, exercises and more.
  • Will be free for the Community Version, where you earn a copy by contributing your value stories.


If you want to be part of the writing process, either:

- comment below with your email, and tell me "what do you value?", or
- make a three minute video and post the link below to the question "what does value mean to you"
- the writing process will be a public community exercise at Github.

By posting, you agree your content can be included (royalty free) in the above books. All included entries will earn the author, 10 copies of the book, so be sure to leave your email.

Add your comments to the wiki or fork the repository. Add your questions about value either in comments below or at Github.

You can see the outline at Github.

Happy New Rooster Year!!

Thursday, January 19, 2017

A new beginning: creating and destroying value

On the eve of the 45th Presidency, it seems appropriate to reflect on the potential for innovation to create and/or destroy value. [1]

I have long argued here that innovation is doing new things that create value. But many new things destroy value. For instance, a tweet saying a President-Elect will cancel a $5B contract sends a company share price down as investors price that information into a stock.

It is harder to create value with new things. At ANDS, we work with Universities to promote the new idea of #openscience and data sharing as a value creator. The idea takes time, effort and investment to implement, which are costs. These costs have uncertain returns, so may create or destroy value. As Gilder suggests, the entrepreneur takes a leap into the future ("Faith of the Futurist", Wall Street Journal, 1999), reaching out to grab some uncertain future potential value.

Of course, Schumpeter talks of "creative destruction" (1942, Capitalism, Socialism and Democracy). So a new industry or product negatively affects what came before. Cars puts horses out of work, as did farm machinery. Agricultural labour fell from 70% of the population to low single digits (say 4-5%) as machinery and mechanisation raised the amount of work a farmer can do. The losses of jobs are destruction of value. The raised productivity of the remaining agricultural workers add value. Similarly, Rogers in Diffusion of Innovation (1962, 2004), quotes Machiavelli, saying (I paraphrase), a new idea has the lukewarm interest of those who may benefit and the criticism (resistance) of those who benefit under the old regime. Thus new things benefit and harm people. New things, new ideas, new products both create and destroy value. The value of those benefiting under the old regime is destroyed (transferred) to those benefitting under the new regime.

The trick for innovation is when there is more than a zero-sum game. When the benefits outweight the costs. Generally we can see this through GDP as those benefits and costs are turned into dollar equivalents. However, value is not measurable in dollars alone. Social, emotional and other types of value exist alongside economic value (see Value Dimensions). So people are concerned, worried, anxious about the new Presidency and his potential actions. Such emotions are temporary negative value, that may be converted into economic value, with consumer outlook an intermediate measure.

What comes to pass, we will have to wait and see. For me, I have set my expectations so low, that I may be pleasantly surprised when a new President does something half sensible. New perspectives bring opportunity for new ideas, new interpretations, new approaches. It remains to be seen whether these will create or destroy value. There is always another election in four years (let us hope).

There is always risk and uncertainty in new things. So let us not judge a person by their words, (which fade away like flowers, the wind, or a wave lapping on the beach). Let us judge a person by their deeds, that will last. Let us let our emotions assess ones words, and tell us whether to like, trust or resist their actions. I have noticed that new leaders arrive full of new ideas, but a real test is what can be put into action, as those ideas have to pass through the value filters of those affected both positively (the promoters) and negatively (the resistors) to those ideas.  This is the social process of creating and diffusing an innovation. A process whereby the value in the idea is assessed by all those affected by it.

[1] I believe we have no word for something new, destroying value (maybe 'denovation', Valman 2009).